Simple, Transparent Pricing

New Plans & Startups


Per User Per Month
No Monthly Base Fees

Ideal for new plans, newer companies or organizations with fewer than 50 employees.

  • 15 Min. Guided Setup
  • Automated Administration
  • Roth (Post-Tax) or Traditional
  • Payroll Integrations
  • Financial Wellness Center
  • Automated Compliance
  • Sign and File IRS Documents
  • Full 3(38) & 3(16) Services
More Complex Needs


Per User Per Month
$29 Monthly Base Fee
0.30% AUM fee

Ideal for larger businesses, existing 401(k) plans, or those with more complex needs.

All GO-Starter Features, plus:

  • TRUE-360 Integration
  • Savings Supercharger
  • New Comp Profit Sharing
  • Assigned Relationship Manager
  • Traditional or Safe Harbor
  • Includes ERISA Bond
  • Optional Open Architecture
High Tech + High Touch


Per User Per Month
$29 Monthly Base Fee
Customized AUM fee

Industry leading automation with local plan advisors for the perfect Tech + Touch solution.

All GO-Plus Features, plus:

  • Local Plan Advisor
  • Customized Investment Options
  • Optional Outside 3(38)
  • Customizable Pricing and Fees
  • In-person Individualized Advice
  • Bring Your Own Advisor
  • (or) Preferred Advisor Pairing

Need Help Deciding?

Have questions? Not sure which plan is best for you? Talk with a plan consultant today!

Compare All Features

Features GO-Starter GO+Plus GO-Premier
Monthly Base Fee ZERO $29 $29
Price Per User/Month $9 $4-9 $4-9
Volume Pricing (50+ Employees)
Annual Asset Under Management Fee (AUM Fee) ZERO 0.3% Customized
Plan Design & Set Up GO-Starter GO-Plus GO-Premier
15 Min Self Setup
Assisted Setup
Profit Sharing
Vesting Schedules
Safe Harbor Plans
Non-Safe Harbor Plans
New Comparability
Plan Administration GO-Starter GO-Plus GO-Premier
3(16) Plan Administration
Employee Onboarding
Unlimited Deferral Changes
Loans & Hardship Withdrawals
360 Payroll Integration
TRUE-360 Integration™
Support GO-Starter GO-Plus GO-Premier
Phone, Email, Chat
Help Center – FAQs
Dedicated Relationship Manager
Investment Management GO-Starter GO-Plus GO-Premier
3(38) Fiduciary
Diverse Investment Choices
Automatic Rebalancing
Guided Portfolio Builder
Dedicated Local Advisor
Optional Outside 3(38)
Bring Your Own Advisor
Preferred Advisor Pairing
Compliance & Filing GO-Starter GO-Plus GO-Premier
Ongoing Automated Compliance
Non-Descrimination Testing
Fill, Sign and Send 5500, 1099-R, 8955-SSA
ERISA Bond Included

Partner and Client Reviews

  • Gary LoDuca

    The Best First Option

    The simplicity and exceptionally fast plan design process is a big differentiator. The low cost structure combined with the admin and investment technologies completes the plan solution and makes 401GO the best first option to consider.

    – Gary LoDuca | CFP® Partner
  • Saves Money and Your Sanity

    The best thing about 401Go is how unpretentious they are. They present themselves as what they are at an affordable rate, and it just works—also, it’s pretty easy to use.

    Nolan P. | Small Business Owner
  • 401GO reviews

    Awesome Customer Experience

    401GO has provided excellent customer support and education throughout our partnership. They are an awesome solution for my company of 16 people and make my job a lot easier.

    -Gloria G. | Small Business VP

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