Ask Daniel Beck a simple question about the TPA/recordkeeper he cofounded in 2019, and he’ll just GO. He began to research why it was so hard for small businesses to participate in 401(k) plans, and the impediments and barriers holding them back. The 401GO business model was born. The technology is what he calls a means to the end, not the solution, adding that 401GO is a 401k company first with robust technology rather than a tech company in the 401k space. He also engages advisors, helping them understand the opportunity that they might not realize exists.