As a payroll salesperson, the first quarter of the year can often feel like an uphill battle. Business owners are recovering from the holiday season, budgets are still being finalized, and sales can seem slower than usual. However, this lull presents an excellent opportunity to pivot your strategy and make the most of bundled payroll and 401(k) offerings.
With the right approach, Q1 can be a launchpad for a successful year ahead. Here are five essential tips to help you close deals faster and maximize your commissions in the first quarter:
1. Leverage Fast Transfers with a Fintech 401(k) Provider
Traditional 401(k) providers often require a lengthy waiting period—sometimes up to three months—to complete transfers. 401GO, on the other hand, can perform fast transfers, enabling you to bundle payroll and 401(k) sales seamlessly. Highlighting this efficiency to potential clients can be a game-changer, as it accelerates their transition to both a better payroll and a better retirement solution.
2. Avoid Losing Sales to Delays
Business owners who express initial interest in switching their 401(k) and payroll providers may lose enthusiasm if faced with a three-month wait. Delays create opportunities for them to change their minds, reconsider their priorities, or stick with their current providers. By offering a fintech solution with quick transfers, you can eliminate this risk and keep the momentum going, ensuring that your prospects remain committed.
3. Earn Commissions Faster
Time is money, especially in sales. Partnering with a fintech 401(k) provider like 401GO that enables swift transfers means you can close deals faster and start earning commissions sooner. Instead of waiting for a prolonged onboarding process, you can see results—and paychecks—in record time. This speed not only benefits you but also keeps your clients satisfied and engaged.
4. Offer Faster Benefits to Your Clients
Speed isn’t just a perk for you—it’s a selling point for your clients. A fintech 401(k) partner allows business owners to quickly access both payroll services and 401(k) savings. This efficiency helps them streamline operations, reduce administrative headaches, and start seeing the benefits of their new solutions almost immediately. By emphasizing the quick turnaround, you can position yourself as a problem-solver who values their time and priorities.
5. Capitalize on the Q1 Slowdown
The first quarter is typically a slower time for sales, but it’s also an ideal moment for businesses to reassess their payroll and benefits providers. By promoting transfer 401(k) plans as part of a bundled payroll solution, you can tap into this window of opportunity. Businesses are more likely to make changes early in the year to set themselves up for success, and your proactive approach can help you secure new payroll clients while addressing their 401(k) needs.
Partner with 401GO
Selling payroll services in the first quarter doesn’t have to be an uphill battle. By partnering with 401GO and emphasizing the advantages of fast transfers, you can overcome common objections, accelerate the sales process, and boost your commissions. The key is to focus on delivering value to your clients while making the process as seamless as possible.
Use these strategies to turn the Q1 slowdown into a period of growth and set the tone for a successful year.
