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Ask Daniel Beck a simple question about the TPA/recordkeeper he cofounded in 2019, and he’ll just GO. He began to research why it was so hard for small businesses to participate in 401(k) plans, and the impediments and barriers holding them back. The 401GO business model was born. The technology is what he calls a means to the end, not the solution, adding that 401GO is a 401k company first with robust technology rather than a tech company in the 401k space. He also engages advisors, helping them understand the opportunity that they might not realize exists.

Jen Stott

Jen is experienced at creating and managing marketing content and blogs. She enjoys communicating about this complex industry. Jen came to 401GO with a background in digital marketing, blogging and content production. Her prior agency experience taught her to see the value in every industry, and to focus on the right audience for to meet the needs. She is committed to producing high-quality content that is truly valuable for the reader, and organizing and presenting the content in a way that is easy to consume. Jen has found the retirement industry to be rich and complex, and enjoys the challenge of communicating the details and nuances in a way that is both understandable and compelling. After spending all of her childhood and most of her adult life in Utah, Jen and husband moved to western Wyoming. They enjoy rural life, gardening, and raising animals. Jen plays the piano, and spent many years as a piano teacher and accompanist. She is deeply committed to learning, and loves to study the weighty topics of history, politics, religion and philosophy. She has three grown children and one grandchild. Jen serves as a Marketing Content Manager at 401GO.