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With focus now shifting to the New Year with a time for fresh starts, for business owners, it’s the perfect opportunity to focus on financial strategies that benefit both your company and your employees. One powerful tool to prioritize is your 401(k) plan. Whether you’re starting from scratch or looking to optimize an existing plan, these success strategies will help you maximize the benefits of offering a 401(k) in 2025.

1. Leverage Tax Benefits

A 401(k) isn’t just a retirement savings plan—it’s a savvy tax strategy. Contributions to a traditional 401(k) reduce your taxable income, while a Roth 401(k) offers tax-free withdrawals in retirement. Business owners can also take advantage of SECURE Act 2.0 tax credits for starting a new plan, making now the ideal time to act.

2. Engage and Retain Employees

In today’s competitive job market, offering a robust 401(k) can be a game-changer for attracting and keeping great talent. Studies show financially secure employees are more productive, experience higher job satisfaction, and have greater loyalty to their companies. Providing employer matching is an excellent way to show you value them while boosting participation. 

Bonus tip: Partner with a provider offering education and financial wellness tools to help employees understand retirement savings. Educated employees are more likely to fully utilize the plan.

3. Maximize Contributions

For 2025, the employee contribution limit is $23,500, with an additional $7,500 catch-up contribution for those 50 and older. As a business owner, you can contribute even more—up to $70,000 total. Explore strategies like profit-sharing and Safe Harbor plans to maximize contributions and take full advantage of these limits. If you’re already maxing out your profit-sharing plan, consider adding a Cash Balance plan to help you save even more.

4. Streamline Your Plan Administration

Managing a 401(k) doesn’t have to be complicated. Work with a provider that makes administration simple through automation, offers transparent pricing, and ensures compliance with IRS regulations. This saves you time and helps avoid costly mistakes.

5. Plan for the Long Term

Your 401(k) is more than a retirement savings tool—it’s a way to build financial stability for yourself and your team. As you grow your business, your plan can evolve to support succession planning and ensure a secure future.

As we enter the New Year, take time to revisit your 401(k) strategy. Whether you’re refining your current plan or just getting started, these steps can help you make the most of this essential benefit. Here’s to a successful year—financially and beyond!

Andrew Stinnett

With a long background in sales, Andrew enjoys working to create good relationships between 401(k) providers and partners to benefit clients. He often speaks about the value of bringing together the best solutions for small businesses. Andrew lives in San Diego with his wife and two small children. He enjoys traveling and trying new foods.