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It is crucial to take care of the people that make a startup successful. As the co-founder of a company that offers 401(k) plans, I’ve found that one of the best ways to stand out and fill a position within a startup is by showing that your company values your employees. Though “summer Fridays” and birthday cakes are fun and appreciated, employee interest really stems from company benefits that carry longevity in my experience. Benefits like PTO, health insurance and, more specifically for this article, 401(k) plans can help startups to differentiate themselves.