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Something that typically doesn’t change with age is one’s desire to feel supported and well-cared-for by an employer. Benefits are one of the core parts of a company’s culture that you can offer to attract and retain the best of the best employees. Things like paid time off, parental leave, health insurance and more are all positive differentiators on the job market. Retirement plans are another differentiator, but there are some differences in how each generation views their retirement and saves for it. Written by Dan Beck, Forbes Council Member and CEO of 401GO.