RETIREMENT PLAN ADVISORS

Run on infrastructure built for you.

You know ERISA. You know plan design, fiduciary structure, participant outcomes. Compliance isn’t the hard part anymore. The hard part is the platform. 401GO can fix that.

We Automate Everything But Your Relationships

You stay the trusted face. We handle everything that shouldn’t require your attention.

Speed to close and fast plan setup. Native payroll integration that eliminates the deferral errors your clients keep calling about. SECURE 2.0 compliance automated at the platform level — not tracked manually across a spreadsheet you update every quarter. A recordkeeper that moves at the pace you need to grow your book, not at the pace of a vendor backlog.

Your expertise is the relationship. Ours is making sure the infrastructure never gives you a reason to apologize to a client.

The Right Plan for Every Client

401GO covers the full range of retirement needs so you can say yes to the right plan for you.

Standard 401(k)

The core offering, built for SMBs

Safe Harbor 401(k)

Simplified compliance for employers who want it

Starter 401(k)

For businesses just getting started

Solo 401(k)

For owner-only businesses

ERISA 403(b)

Purpose-built for tax-exempt organizations

Traditional IRA

Individual retirement access

Cash Balance

For businesses with more complex planning needs

THE GENERATIONS

Purpose-Built. Not Stripped Down.

401GO wasn’t designed for mega-plans and then scaled down for your clients. It was built from the ground up for SMB retirement — which means it’s actually good at what your book of business needs.

Launch plans fast

Onboard a new client without a 6-week implementation timeline. Set up plans in as little as 15 minutes, generate and download proposals in the platform, and retain full flexibility on plan design. You close the plan in one conversation. We handle the rest.

Control your pricing

Build your own fee structures directly inside the advisor portal — flat fees, one-time fees, AUM fees, banded pricing by volume. We collect and deposit automatically into your RIA or broker-dealer account. No chasing invoices. No awkward payment conversations with clients.

Deliver more value

Build and manage custom fund lineups inside your advisor portal or use our included investment lineup. Customize notifications, set plan defaults, and integrate with the tools you already use. Real-time dashboards show participation rates, deferral trends, and compliance flags — formatted to share with plan sponsors without additional work on your end.

Centralize documents

Upload and manage your own documents and client agreements in one place. Control when they’re included in plan flows. Track completions and signatures. No more digging through email threads for a signed adoption agreement.

Rely on real support

Every account gets a dedicated human support contact — not a ticket queue. A library of marketing tools for sponsor and participant outreach. A monthly newsletter with regulatory updates and industry developments that affect your clients. And a mobile app so you’re not tethered to a desk when a client calls.

Bulletproof True360™ payroll integration. Automated SECURE 2.0 compliance. Scalable plan economics with volume pricing. The platform that actually keeps up.

CLIENT TESTIMONIALS

Your Peers Know the Story

401GO was super quick and easy to set up. Not intimidating or time-intensive like other systems.

Andrew M, Small Business Advisor

I am using 401GO in my company and I have been recommending it to my clients as well. There is no other solution that compares. The ease of setup and management is a huge plus.

Erin M, Small Business Advisor

We’ve been working with 401GO for 3 years now and have placed our own 401(k) as well as several client plans on their platform. Easy to use. Great customer support. And the implementation and conversion process is about as simple as I’ve very worked with.

Jeffery L, Small Business Founder

The platform is easy to use, clearly outlines its fees, and automates the majority of administrative work, which saves a significant amount of time.

Arun J, Mid-Market System Administrator

Additional Resources

State Retirement Mandates

Safe Harbor Plans

Discover Tax Credits

FREQUENTLY ASKED QUESTIONS

Questions? We’ve Got Answers.

Honest answers about how the platform works, what it costs, and where it fits.

Do you compete with advisors or work alongside them?

We’re in the “alongside” business. A lot of platforms try to cut advisors out of the picture. We think that’s the wrong call — plans with advisors have better outcomes for participants, and that’s the whole point. We actively work to get advisors onto as many plans as possible. You get a robust portal, full visibility into your book, and a platform that treats you like a partner rather than a cost to be eliminated.

How much control do I have over investment lineups?

A lot. Our in-house lineup gives participants a strong selection out of the box — more funds than most competitors include by default. If you’d rather build your own, you can choose from thousands of funds through our custodial partner, Matrix Trust. We also work with specialty investment advisors if you want a closely monitored, regularly updated lineup for a more premium offering.

How do I get paid, and when?

You set your own pricing inside the advisor portal — flat fees, one-time fees, AUM-based, or banded by volume. Connect your structure to a plan, and we handle collection and deposit it directly to your RIA or broker-dealer. It’s designed to remove every point of friction between your work and your revenue.

What does True360™ payroll integration actually do for me?

It eliminates the #1 source of client service calls: deferral errors. Payroll data, employee records, and contribution information sync automatically in both directions between the payroll system and the plan. No manual reconciliation. No correction filings from avoidable data mismatches. No calls from frustrated plan sponsors asking why something didn’t process correctly.

INSIGHTS

From the team.

What’s actually changing in retirement infrastructure, the advisor channel, and the technology underneath it. Written by the people building it, not a content agency.

Insights for Advisors

SECURE 2.0 Check-In: Three Employee Groups That May Need Extra Attention

Insights for Employers, Insights for Everyone Else, Uncategorized

Types of 401(k) Providers and How to Choose the Right One for Your Business

Insights for Advisors, Insights for Employers

The 401GO Advantage: Modern 401(k) Solutions for Every Stage of Growth

FUTURES BUILT HERE

Ready to Run a Better Book of Business?

You’ve got the expertise. We’ve got the infrastructure. Let’s make sure your clients’ retirement plans are actually working for them – and for you.